Jane Liddelow, Senior Business Analyst

The professional

Jane realises that great user experience design comes from an in-depth understanding of the process or system being designed and of the goals of the person interacting with the system. She particularly enjoys the challenge of eliciting requirements for processes and systems to be automated and organising the information into a concise form that is readily understandable by both non-technical and technical people.

Jane has made a career-long quest of finding the clearest way to represent user and system requirements. Initially she became an expert in Yourdon’s analysis and design methodology. She was introduced to UML (the Unified Modelling Language) when she worked in the USA and quickly realised its value in concisely and precisely modelling requirements. She recommends its use where appropriate.

Since joining Optimal Experience in early 2010 Jane has been working on the NABERS project for the NSW Department of Environment Climate Change and Water (DECCW). Her role in this project has included assisting with usability testing and capturing and documenting evolving requirements.

Recently Jane has been designing websites and has a strong understanding of online marketing, search engine optimisation and web analytics. Prior to this she has worked on many internet application development projects. These have included requirements gathering and specification, project management, user testing, implementation and training. Application areas have included web content and document management systems, a risk management system, an online order processing system and a project accounting system.

She has a double major Bachelor of Science degree in Computer Science and Psychology from the University of the Western Australia.